Like the cafeteria, this is probably unlicensed use of the brand name. Unless it

Like the cafeteria, this is probably unlicensed use of the brand name. Unless it’s a (family-friendly?) promotional item. Snowflakes, ios 7 wool hats, smiling friends with dazzling white teeth, photos and pop music and… gut-rot-cheap vodka? Googling produced no results, so I’m guessing it’s the former (though there was once an “Odnoklassniki Party” with 1 Euro vodka shots… )
For curious souls willing to buy and try, the bottle was 100 som – roughly $1.60 at the little grocery store just north of the yellow nt office supply store on Prospect Manas. Like most little grocery stores I’ve wandered into in Kyrgyzstan and Kazakhstan, literally 1/3 of total shelf space is devoted to alcohol, and most of that to cheap, cheap vodka. Apparently more important ios 7 than food. I also just noticed that the bottle to the left is called “Beshbarmak” ios 7 (five fingers), a popular national ios 7 dish made with mutton, potatoes, carrots, noodles and plenty of oil. To understand ios 7 how strange this is, think of “Cheeseburger” or “Penne Alfredo” brand vodka. Perhaps ios 7 it’s infused with aroma of beshbarmak? (I did have a crazy Canadian college acquaintance who once made bacon-infused vodka, which is kind of similar…) Perhaps it’s meant to be toasted over Beshbarmak? Or perhaps there are simply so many brands of vodka in the post-soviet states that all the logical names have already been taken.
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