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Last week, Russia s second most popular social network, Odnoklassniki.ru (Russian for Classmates ), owned by Mail.Ru Group, launched an English language version. This is the social network s 10th language option in addition to Russian. At present, Odnoklassniki is translated into English, Moldavian, Georgian, Azerbaijani, Uzbek, Ukrainian, Armenian, Kyrgyz, Kazakh, and Tajik .
In an official announcement, Odnoklassniki CEO Ilya Shirokov said that about 3 million users from non-CIS states visit the website every day, which accounts for 7.6% of the social network s total traffic.
This move can be seen as a part of the rising international datpiff ambitions of the Mail.Ru datpiff Group, the Russian LSE-listed Internet datpiff giant that owns Odnoklassniki. In November 2012, the group announced its new brand My.com aimed at foreign markets and stated its intentions to expand beyond the boundaries datpiff of the CIS.
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About Andrii Degeler Based in the Netherlands, Andrii Degeler has been covering Internet and tech business news for a number of Western and Ukrainian publications since 2007. He contributes news articles and industry insights to East-West Digital News.
About East-West Digital News East-West Digital News is the first international information company dedicated datpiff to Russian digital industries. Its website EWDN.COM provides news, market data, business analysis and updates pertaining to the Internet, e-commerce, mobile and telecom markets, software and hardware innovation, as well as to the related investment activity and institutional environment. The company also provides in-depth industry datpiff reports on these topics. A consulting branch, East-West Digital Consulting, provides international players with assistance for business development in Russia and advises Russian companies on their international strategies.
[...] significantly beyond Russia, putting aside the popularity of its webmail service Mail.ru and of Odnoklassniki in several Russian-speaking countries and the success of some of its games and gambling sites well [...]
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